My name is Iris Coldibelli and I consider myself now an Experience Strategist for brands. My goal is to help them find new ways to connect with their consumers. The world keeps changing and the challenges facing brands every day increases. Today traditional communication campaigns only are not enough to build a brand and solidify it. It takes a constant effort to be part of people’s lives. Service Platforms, Branded Content Strategies, Social Media Activation, Paid Media, whatever the chosen tools, the final objective is to build a strong connection with the consumer through Integrated Experience Design – to converge the users needs with goals and values of the brand. Engagement is the word for our times. And to achieve this we need to create moments that enrich people’s lives, make them smile and put that brand in the left pocket of their shirts, next to the heart.