WELCOME, I'M IRIS COLDIBELLI

  • Consumer Experience Planner
  • Brand Strategist
  • User Experience Designer

WELCOME, I'M IRIS COLDIBELLI

  • Consumer Experience Planner
  • Brand Strategist
  • User Experience Designer

Passionate for business results and for the possibility to introduce brands as part of consumer’s lives.

Passionate for business results and for the possibility to introduce brands as part of consumer’s lives.

Passionate for business results and for the possibility to introduce brands as part of consumer’s lives.


ABOUT ME

I like to solve problems.

My name is Iris Coldibelli and I consider myself now an Experience Strategist for brands. My goal is to help them find new ways to connect with their consumers. The world keeps changing and the challenges facing brands every day increases. Today traditional communication campaigns only are not enough to build a brand and solidify it. It takes a constant effort to be part of people’s lives. Service Platforms, Branded Content Strategies, Social Media Activation, Paid Media, whatever the chosen tools, the final objective is to build a strong connection with the consumer through Integrated Experience Design – to converge the users needs with goals and values of the brand. Engagement is the word for our times. And to achieve this we need to create moments that enrich people’s lives, make them smile and put that brand in the left pocket of their shirts, next to the heart.



SERVICES I OFFER

SERVICE DESIGN
BRAND STRATEGY
USE EXPERIENCE DESIGN
INNOVATION CONSULTING



PROJECTS

Things I’ve done

My angles

User Experience

I am responsible for shaping and communicating user experience strategies and design, often serving as the team advisor responsible for defining the overall vision throughout the digital ecosystem.

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Brand Strategist

My entirety is to find new ways to create connections between brands and consumers. As a Brand Strategist I have to ensure a consistent and effective brand message, always thinking how to build relevance and meaning nowadays.

Take a Look

  • in my professional pathway

90% Brand Strategist
55% ExperienceDesign
45% Creative Professional
years

working on this

line
  • "It was really a pleasure to work with Iris. She is passionate about her work, does not fear challenges and is always trying to improve herself."

    Paulo Pacheco Technology Director at WMcCann
  • "Iris is the best Information Architecture in the World. And she is more than that. She is a terrific Digital Strategic Planner and goes really deep when we must understand customer needs, behavior and their relation with the Digital World. Now she is surprising me working totally integrated with the Digital Creative team. To sum it up, she is proactive, creative and smart."

    Marcus Tavares Client Services Director for Hyundai & Managing Director for Havas Z+ Digital at Havas Z+
  • Iris is totally hands on. She likes to have a 360o view of all projects she is working on.
    Very creative and always informed of everything new in the web space she is a great digital strategic planner.
    At last but not least she is not only an excellent professional but also an excellent friend."

    Account Director @ Wunderman

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