HI, I'M IRIS COLDIBELLI

  • Global Brand Strategy
  • Consumer Experience Planner

HI, I'M IRIS COLDIBELLI

  • Global Brand Strategist
  • Consumer Experience Planner

Passionate by how technology is amplifying the way that brands can connect with consumers.

Passionate by how technology is amplify the way that brands can connect with consumers.

Passionate by how technology is amplifying the way that brands can connect with consumers.


ABOUT ME

I like to solve problems.

My name is Iris Coldibelli and I consider myself now an Experience Strategist for brands. My goal is to help them find new ways to connect with their consumers. The world keeps changing and the challenges facing brands every day increases. Today traditional communication campaigns only are not enough to build a brand and solidify it. It takes a constant effort to be part of people’s lives. Service Platforms, Branded Content Strategies, Social Media Activation, Paid Media, whatever the chosen tools, the final objective is to build a strong connection with the consumer through Integrated Experience Design – to converge the users needs with goals and values of the brand. Engagement is the word for our times. And to achieve this we need to create moments that enrich people’s lives, make them smile and put that brand in the left pocket of their shirts, next to the heart.



Skills

BRAND STRATEGY
SERVICE DESIGN

USE EXPERIENCE PLANNING
INNOVATION CONSULTING

My hats

Consumer Experience

I am responsible for shaping and communicating user experience strategies and design, often serving as the team advisor responsible for defining the overall vision throughout the communication ecosystem.

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Global Brand Strategist

My entirety is to find new ways to create connections between brands and consumers. As a Global Brand Strategist I learned how to help brand to be consistent and at the same time relevant for local cultures. Always thinking about how to bring the brand purpose to life in a way that will make sense for local cultures.

Take a Look

  • in my professional pathway

90% Brand Strategist
65% Experience Planner
35% Creative
years

working on this

line

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