Understanding consumer needs and objectives of a brand, an equation that has been changing its response over time.
Today communication is to blend business and design in itself can not be regarded as a decisive factor for the success of a brand or product. It is necessary to go beyond.
To build a brand today, and a lot of creativity, strategic thinking is necessary to involve the consumer in many different ways possible: Media owns and earns pay. And draw this experience as a whole is not a very easy task. Everything should be tied up and delivering the message to the consumer that the brand wants but the way and manner that each medium has to deliver.
“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its product. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.
Design strategy is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long term. This process involves the interplay between design and business strategy, forming a systematic approach integrating holistic-thinking, research methods used to inform business strategy and strategic planning which provides a context for design.
Different kinds of Services:
- Understand how a brand can act on today is a premise to start a new project and success. In the diagnostic phase the ideal scenario is to dive into the brand to seek answers and breathe your needs and goals. To do this, put yourself in the role of brand and deeply analyze your direct and indirect competitors is essential. Several methods can be used to draw a map of the strengths and weaknesses of the brand in the digital environment.Some methodology to use:
Benchmark & Communication Analysis | Experience Architecture Diagnostic | Brand Propose & Brand Essence | Business Model Study | Stakeholders’s Research | Analytics and Consumer Insights
- One of the most limiting factors to the success of digital products is the absence of detailed look at the product from the point of view of those who will use it: the consumer. If put on paper user to understand their anceios, needs and behaviors is a challenge that is often overcome soluçã0 culminates in a great success and acceptance. To reverse this view some specific techniques are necessary.Some methodology to use:
Exploratory studies contextual | In-depth interviews | Monitoring social networks | Market Research| Target Persona & Archetypes | User Scenarios
- Exit the abstract world and bring the research and diagnostic supplies to the “real” world is one of the most interesting aspects in building a digital product. Tangibilizar what the company wants and what users need in a single interface is actually a very interesting challenge. Some methodologies can help make the product out of the world of ideas.Some techniques applied:Consumer Experience Architecture | Defining the roles of the media (paid media, owned and wins) | Communication Strategy | Content Strategy | Service Design| KPI `s Plan and Performance Indicators | Proprietary web presence Planning