Let’s Stop Building Usable Wrong Things

The first question is:
Do we have a really good strategy that employs persuasion engineering?

The second question is, “Do we have a cross-channel design that says this is how all the channels coordinate together to create a seamless and positive user experience?”

“And does it fit with the user’s ecosystem in terms of the different kinds of people who need to interact and their different kinds of scenarios?”

Download and read this interesting conversation
with Dr. Eric Schaffer – CEO and Founder from Human Factors International.


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