Works

DESCRIPTION.
One new car, designed for nowadays was a beginner in the most competitive segment in Brazil and Argentina. The challenge of Onix was huge, to take off 10 years of leadership from Volkswagen Gol. The target was a new consumer that had a different relationship with their cars.  The solution needed to be a new way to sell cars.
CREDITS.
_Agency
Commonwealth – McCann Worldgroup
_Client
Chevrolet
_Markets
Brasil & Argentina
SOCIAL ENGAGEMENT WITH THE LAUNCH.
As a importante part of this campaign we create a social mechanic engagement using one of most popular social tool in the countries: Instragram.

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