One new car, designed for nowadays was a beginner in the most competitive segment in Brazil and Argentina. The challenge of Onix was huge, to take off 10 years of leadership from Volkswagen Gol. The target was a new consumer that had a different relationship with their cars. The solution needed to be a new way to sell cars.
Commonwealth – McCann Worldgroup
Brasil & Argentina
SOCIAL ENGAGEMENT WITH THE LAUNCH.
As a importante part of this campaign we create a social mechanic engagement using one of most popular social tool in the countries: Instragram.